That’s why the second reason is paramount. Nothing ensures football will always draw audiences just because people play it. Boxing and baseball were once the most popular sports. Generations Z and Alpha have a variety of new entertainment options. Football may not stay as popular so that simply playing the game brings as many eyeballs. The 2016 Jayhawks still owe Texas an apology, I guess.Ĭollege football makes a ton of money because football is incredibly popular and the sport draws from a wide audience. But I guess when the billionaire finds out that money doesn’t buy wins or happiness, he has to blame those in a lower financial strait for not providing enough trickle-up economics or easy victories. Its problems stem from its own weakness, not from the lower-tiered folks it could not beat. And if Texas had won, it would have recruited at an even higher tier. If Texas had won-with all the attendant revenue boost-it would have leapt ahead of anyone in the SEC. There’s a much easier path to winning the Big 12 than the SEC. The next playoff agreement would have ensured the Big 12 champ made the playoff. If Texas had been as successful as Oklahoma, it would have an easy path to the playoff. Second, Texas would still be here if it won. If Amazon wants to shut down all its competitors and control markets in everything, then praise Jeff Bezos! If you don’t show him proper appreciation, then it’s your fault if Amazon decides to remove all your products. Apparently the “schools subsidized by the Longhorns for decades, are finding that they didn’t appreciate what they had.” This is the ideology of people that would say, “You can never challenge the market. First, this would be the framework of someone that thinks Milton Friedman sold out by not worshiping the market every day of his life. That view is wrong for a host of reasons. So now they’re big mad, full of sound of fury, signifying nothing. The remaining Big 12 schools on the verge of being left behind, the schools subsidized by the Longhorns for decades, are finding that they didn’t appreciate what they had. So instead of deep introspection, Burnt Orange Nation echoed the view of many Texas fans by opining: That oxymoronic belief is the foundation of the hubris that makes Texas certain that it will use resources that have bought zero Big 12 championships a bevy of SEC titles. Somehow the Big 12 is so weak that it’s made Texas too weak to win the league. They’ve convinced themselves the weakness of the Big 12 explains their own mediocrity. The Longhorns finished with fewer wins than Baylor over the last decade, despite one win and two wins seasons from the Bears in that stretch. Texas had four head coaches from 2009-2021-one more than the number of people America elected to the White House in that stretch. It lost to Kansas, and nearly lost to the Jayhawks another time. Texas makes the most money in college sports. Instead, Texas had quite possibly the worst performance relative to resources in the history of college football. The decimated Big 12 didn’t preclude schools with fewer resources from winning. Since Texas won the Big 12 in 2009, Oklahoma (a bunch), Baylor (x2), TCU, Kansas State and Oklahoma State have won the league. Those four original members that left in the last round of realignment understood nothing can provide enough to satiate Texas’s ego.Įven with its attitude causing four original members to bolt, Texas still would be in the Big 12 had it just won enough. The Big 12 offered that it wasn’t enough for Texas. And no other league considered an uneven distribution of revenue. The Big 12 gave Texas the Longhorn Network. No other league countenances a school having its own network. Ohio State, USC and company don’t mandate the constraints Texas imposed on its conference brethren. But why did those schools leave? It’s not because Colorado’s culture just aligned more with Washington State. If those schools remained in the league, the Big 12 wouldn’t be so far behind in the conference race. Nebraska, Missouri, Texas A&M and Colorado elected to leave the Big 12 because of frustration with Texas. As wild as it seems now, Auburn went undefeated and didn’t make the national championship in 2004 because the PAC-10 and Big 12’s respective champions, USC and Oklahoma, were seen as better than the best in the SEC. The SEC pays more because it’s won the most games and has the most attractive brands. But that leads to two questions: Why does the SEC pay more, and why do those schools care about making more money? Texas and Oklahoma are officially heading to the SEC because the league will pay its schools more money. But one explanation suffices: Texas lost too many games and decided to head to the SEC to see if it could win more games than it did along I-35. And with the collapse of the Big 12, plenty of small factors caused the league’s demise.
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